You need the right talent for a multiplier impact.
In a tech-driven world where innovation is instant and products are easily replicated, competitive advantage no longer lies in tools or code, it lies in people.
As technology becomes the baseline and organizations shift toward experiential marketing, it’s talent that differentiates your brand and defines how it’s experienced. Even the smartest tech needs smarter people to bring clarity, context, and real impact.
Human interactions, whether it’s a thoughtful gesture from a sales partner or the empathy in a support conversation, shape brand perception in ways no algorithm can.
“In a world shaped by rapid technological disruption, evolving talent expectations, and the transparency of the digital age, businesses must rethink not just what they offer — but who they are to all the sets of people they interact with”
The rules of work have changed: talent is scarce, expectations are high, information is available at the click of a button and brands can no longer live in silos.
The strongest brands of tomorrow will be built on a powerful foundation: one where corporate, consumer, and talent identities are fully aligned.
HR and Marketing must now move as one: crafting employee experiences with the same creativity and precision as customer journeys. This is more than employer branding. It’s a call to build brands from the inside out, where culture, brand, and people strategy converge into a single, resonant identity.
This isn’t just theory. It’s a transformational approach designed for forward-thinking leaders ready to unlock the true potential of their people, align them to business goals as a powerful force, and turn them into a lasting competitive advantage.
Because in the age of AI, your sharpest edge isn’t innovation alone, it’s the people who empower your organisation.
Aligning Companies, Employees and Consumers: Purple Squirrel@Work
We are a group of passionate and seasoned professionals with expertise in Corporate, Consumer, Employer Branding and Creative Storytelling. We help brands resonate authentically with both markets and employees by aligning Employer and Consumer Branding to drive business growth and success.
Our approach involves:
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Understanding consumer and employee motivations, developing Corporate, Consumer and Employer Brand strategies, crafting compelling stories, and effectively communicating through traditional, digital, and internal channels.
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Managing end-to-end lifecycles of consumers and employees by driving engagement and alignment between consumer and employer brands.
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Developing and executing effective internal and external marketing communication and employer branding programs that create a positive employer/brand/ corporate identity to support the organization’s long-term brand building, marketing, and employer goals.
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Our Mission
To empower organizations by enhancing internal capabilities and cultivating the potential of their people-
transforming talent into a sustainable competitive advantage.
A Menu of Transformation
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Talent to Assets 2 Day Workshop for Corporates.
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Employer Branding Strategy: Employer Brand Architecture, EVP Development, Employee Lifecycle Management strategies and Employee Engagement Programs.
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HR Marketing and Recruitment Strategy: Career Page Development, Campus Recruitment, Social Media Marketing, Job Sites Rating, Reference Programs.
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Corporate & Internal Communications: Strengthening Organizational Values and Culture Through Strategic Initiatives.
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Digital and Social Media Management: Website/SEO/SEM, Social Media Strategy, Content strategy and Development.
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Marketing Communications Strategy: Brand Positioning, Brand Architecture, Brand Idea, Creative/Communication Strategy, and Multi-Channel Integrated Campaign Execution.
How Purple Squirrel Adds Value
“A comprehensive Strategic Toolkit to Build People-Powered Brands”
Brand Integrity in a Shifting Landscape
Brand Integrity in a Shifting Landscape
Discover how HR can anchor your brand during times of change, by aligning internal culture with external promises to build trust, loyalty, and long-term value.
Next-Level Talent Branding
Next-Level Talent Branding
Go beyond traditional employer branding. Learn how to integrate the strategic precision of marketing with the human insight of HR to build a talent brand that’s targeted, authentic, and resonant.
Key Understanding of HR & Marketing Strategic Alliance
Key Understanding of HR & Marketing Strategic Alliance
Break the silos. Explore how these two functions can join forces to shape employee experience, boost engagement, and elevate brand perception — inside and out.
Tips to Thrive in the Age of AI
Tips to Thrive in the Age of AI
AI is transforming work as we know it. Equip yourself with frameworks to manage brand equity, navigate employee sentiment, and adopt AI responsibly — without losing the human touch.
Framework to Build a Compelling EVP
Framework to Build a Compelling EVP
Create an Employee Value Proposition that’s grounded in research, aligned with your business goals, and designed to engage the talent you need most.
Tools to Understand and Develop Recruitment Marketing Strategies
Tools to Understand and Develop Recruitment Marketing Strategies
From performance-driven advertising to candidate experience optimization, gain the tools to create and execute recruitment strategies that deliver results.
Collaborative Session to Co-create a Customized Employer Branding framework
Collaborative Session to Co-create a Customized Employer Branding framework
Bring your insights to life. Participants will walk away with a ready-to-execute framework for employer branding — from discovery to implementation — and the tools to continuously measure impact and refine strategy.
A New Reality No Organisation Can Ignore
“In an era of unprecedented change, your brand isn’t just how you’re seen –
it’s how you’re experienced”
These programs are not just another workshop or consulting sessions. They’re a strategic journey to build a brand that resonates from the boardroom to the break room. One that turns HR into a transformative force driving growth by aligning culture, brand, and talent-and your people into your strongest brand ambassadors.
Because in the AI era, the most powerful asset you have… is your people.
Do We Align?
“Built for Bold, Forward-Looking Leaders”
This Program is Ideal for
CEO's Seeking Alignment Between People And Purpose
CHROs & HR Leaders
CMOs & Brand Strategists
Employer Branding & Talent Acquisition Teams
Our Team
Supriya Pradhan
With almost three decades of experience in global brand strategy, employer branding, and team leadership, Supriya brings a results-driven, entrepreneurial approach to every engagement. As Global Head Marketing and Employer Branding at Artech, VP at Publicis and other leadership roles she has successfully led transformative marketing and employer branding initiatives for Fortune 500 companies and high-growth organizations across sectors-including Maruti Suzuki, Sony Ericsson, Canon, HP, Nestlé, Reckitt, Fabindia, SHRM, Artech and Gainwell Commosales (case study published in International Volume of Best Employer Brand Practices). Specializing in aligning employer and consumer branding to drive business success, she offers deep expertise in building successful employer brands and converting your talent into your competitive advantage. Her workshops are grounded in real-world experience and are designed to empower clients with actionable insights in employer branding, recruitment marketing, corporate communications, and digital engagement.
Subroto Pradhan
With over three decades of experience in brand strategy, business growth, and creative leadership, Subroto brings a deep understanding of what it takes to build enduring brands and high-performing teams. As Sr.VP at JWT, he led brand transformation journeys for some of India’s most iconic names-including Reckitt Benkiser (Dettol, Lizol, Harpic, Veet), Pepsico, Yum Restaurants (Pizza Hut, KFC), ESPN-Star Sports, Bharati Walmart, Hero MotoCorp, Honda Motorcycles, Monte Carlo, MRF, Wipro, Ashok Leyland, Mankind Pharma, ITC Hotels, Indian Army, RSPL (Ghadi Detergent) DLF, Greenlam, Extra Marks and Radico Khaitan. Known for turning marketing challenges into growth opportunities, Subroto has built and scaled agencies within the WPP network. Leading JWT business units and establishing ADK-Fortune (A JV of WPP and AsatsuDK, Japan) as a creative powerhouse as its Managing Partner. His leadership has won over 48 awards including Effies, Kyoorius, Abbys, New York Fest etc on domestic and international stages. His consulting projects draw on his rich industry experience and are powered to deliver practical, actionable insights across categories and consumers as well as creative solutions for marketing problems and growth strategies